This is the #1 question we are asked.... and it's no surprise. It's why we are all in business. It really depends on how ready the brand is to be in business. And of course, which retailers are the targets. They all have their own schedules. But this question will be answered during our first day strategy session.
Each country has a different balance of sales between online and offline business. But the answer is that you should be represented on both to maximize visibility to consumers and to get the most revenue possible.
This is the one time where we will tell you that your gut has a lot to say about this. It is far more than being about nuts and bolts and dollars and cents. We should really like each other! We should want to spend time together and get to know each other. To our team, it makes a huge difference... and it should to yours.